Pickens points out a story at The Guardian about the development of neuromarketing, the method by which advertisers track signals inside the brain to roughly extrapolate how a consumer reacts to products and advertisements. We've discussed this technique in the past, but now consulting firms are appearing who have begun to use this research to increase the effectiveness of their marketing practices. The author also notes a paper which elaborates on the scientific details (PDF). "At McLean Hospital, a prestigious psychiatric institution run by Harvard University, an advertising agency recently sponsored an experiment in which the brains of half-a-dozen young whiskey drinkers were scanned. The goal, according to a report in Business Week, was 'to gauge the emotional power of various images, including college kids drinking cocktails on spring break, twentysomethings with flasks around a campfire, and older guys at a swanky bar'. The results were used to fine-tune an ad campaign for the maker of Jack Daniels."

eldavojohn writes "Is there life on Mars? Maybe not, but a better question might be whether or not it has ever existed on Mars? Scientists are claiming that the best indication for this will be in newly found evaporated salt deposits on Mars which they can use to check for cellulose. Here on earth, tiny fuzzy fibers have been found in salt dating back almost 250 million years making it the oldest known evidence of life on earth. Jack Griffith, a microbiologist from UNC, is quoted as saying, 'Cellulose was one of the earliest polymers organisms made during their evolution, so it pops out as the most likely thing you'd find on Mars, if you found anything at all. Looking for it in salt deposits is probably a very good way to go.'"

Aeonite writes "Let there be no doubt — Douglas Wolk loves comics, and his is a tough love, the sort of love that leaves comics out in the rain pounding on the door because they snuck out after curfew again and wrecked the car. I've never dived deep enough into the industry to form a strong opinion of it one way or the other, but Wolk is both a fan and a critic of comic books, and his insights make Reading Comics: How Graphic Novels Work and What They Mean an interesting, engaging read, both because of and in spite of his enthusiasm." Read below for the rest of Michael's review.

cli_rules! writes "DailyTech has reported that Jack Thompson has been ordered to explain himself. 'Therefore, it is ordered that you shall show cause on or before March 5, 2008, why this Court should not find that you have abused the legal system process and impose upon you a sanction for abusing the legal system, including, but not limited to directing the Clerk of this Court to reject for filing any future pleadings, petitions, motions, letters, documents, or other filings submitted to this Court by you unless signed by a member of The Florida Bar other than yourself.'"

IGN has some interesting coverage of a panel at GDC 2008 that featured some of the top names in the MMO world who got together to discuss the future of the genre. "On hand were Jack Emmert of Cryptic Studios, Mark Miller of NCSoft, Min Kim of Nexon and Rob Pardo of Blizzard Entertainment. MMO newbie Ray Muzyka was also on hand to share his thoughts as BioWare moves into the MMO arena. [...] The conversation got a lot more heated when the subject of micro-transactions was introduced. This is a popular revenue model in Asia, where the games themselves are free to play but charge a premium for a variety of premium extras, from vanity items to additional content or abilities. It's a model that's working well for Korean developer Nexon but hasn't been adopted by many American developers."

KublaiKhan writes "According to an article on Reuters, the Chinese censors have decided that horror movies are verboten. 'Offending content included "wronged spirits and violent ghosts, monsters, demons, and other inhuman portrayals, strange and supernatural storytelling for the sole purpose of seeking terror and horror," the administration said. This is apparently a sort of Chinese version of the Jack Thompson effect, as the "mental health of adolescents" is cited as one of the reasons for the ban. Presumably, this ban — much like the spitting ban — is intended to improve China's image in the rest of the world before the Olympics open; but given the Streisand effect, would this ban perhaps unintentionally spur a surge of horror movie popularity in China?" Blizzard has had trouble with skeletons in World of Warcraft , and I imagine this decision stems from similar objections.

Jack Spine writes "A robotics researcher at Accenture has given a demonstration of a 'Pocket Supercomputer' — a phone behaving like a thin client. It can be used to send images and video of objects in real time to a server where they can be identified and linked to relevant information, which can then be sent back to the user. 'The camera on the phone is used to take a video of an object — such as a book ... By offloading the processing from a mobile device onto a server, there are few limits on the size and processing power available to be used for the storage and search of images.' To pinpoint the features necessary to identify an object, the image is run through an algorithm called Scale-Invariant Feature Transform, or SIFT, a technology developed by academic David Lowe. The software extracts feature points from a jpeg and makes a match against images in the database. If a match exists then the software on the server retrieves information and sends it back to the user's phone. A 'three-dimensional' image of an object can also be uploaded onto the phone, to look at the virtual object from different angles. The motion-tracking technology Accenture uses for this is a free library of algorithms called Open Computer Vision."

I Don't Believe in Imaginary Property writes "The FTC has put a stop to Negotiated Data Solutions, a patent troll that bought a patent on an important part of the Ethernet networking standard and tried to jack up the royalties for licensing it. In a consent decree (pdf), N-Data agreed to continue licensing the patent at the formerly promised rates. 'Whatever the merits of the decision, it shows that the FTC sees the value of standards and will be on the lookout for any behavior that could undermine these standards-setting process. That alone could keep companies honest when they enter the standards process. Standards-setting bodies have also become more sophisticated over the years (after being burned in several high-profile cases), and now do a better job at forcing involved companies to disclose and license patents.' The IEEE voted back in 2002 to make patent letters irrevocable, which could have prevented this, but neglected to make that clause retroactive."

Gamasutra reports that Rise of Nations (and Catan) developer Big Huge Games has been purchased by publisher THQ. Last May we discussed their RPG alliance, and the Gamastura article notes that this 'getting to know you' period was instrumental in the purchase. "We asked THQ's [executive vice president of worldwide studios Jack Sorensen] if, when working with developers to publish a title, they regularly consider bringing those developers in-house. 'We're not unique there," he conceded, "but yeah, every external group that we work with, it's always in the back of our minds. Rather than it being purely financially driven -- although that's a big component -- it's more about [finding] the next group of game developers that can really add a unique take on the studio system, either from a genre or platform perspective, but also fit in well so that we can continue the culture that we built.'" Additional commentary from RPS.

An anonymous reader writes "ZDNet Aus reported on a new low-noise chip that could help in building the $1.6B Square Kilometer Array, the world's largest radio telescope. Wikipedia claims the telescope will be 50 times as sensitive as current instruments. It will have a resolution able to detect every active galactic nucleus out to a redshift of 6, when the universe was less than 1 billion years old and way crazy. It will have the sensitivity to detect Earth-like radio leakage at a distance of several hundred to a few thousand light years, which could help greatly with the search for extraterrestrial life. The chip's designer, Prof. Jack Singh, commented on the chip's ability to help with quantum computing research, due to its ability to operate at millikelvin temperatures, necessary to prevent quantum decoherence."

U.S. Stryker Brigade Combat Team. (PHOTO CREDIT: GETTY IMAGES) FROM CNN’s Jack Cafferty: The war in Iraq comes to Washington this week. General David Petraeus and Ambassador Ryan ...

FROM CNN’s Jack Cafferty: Here is perhaps the most fascinating statistic coming out of Super Tuesday: Out of 14 and a half million votes cast in the Democratic race, only 53 ...

Jack Cafferty (born December 14 , 1942 in Chicago, Illinois ) is a CNN commentator and a host of the weekend financial show In The Money . In the summer of 2005, Cafferty joined ...

Jack Cafferty provides commentary and insight for CNN's political program, The Situation Room. Previously, Cafferty was a co-host on CNN's American Morning, a host of CNN's ...

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Wow, Cant believe that this guy would make such a cruel joke. ... Filter videos that may not be suitable for minors Note: some videos not suitable for minors may still appear in ...

Cafferty struck a somber tone after the House passed legislation that includes a war crimes immunity clause. He rightfully asks, "what are we becoming?

Jack Cafferty provides commentary and insight for CNN's political program, The Situation Room. Previously, Cafferty was a co-host on CNN's American Morning, a host of CNN's ...

Download | Play Download | Play (h/t SP) Well, to be fair, it’s only because the Republicans polled split between Clinton and Obama. Jack Cafferty on The Situation Room Thursday ...

Self: 2000s; 1980s; 1970s "The View" .... Himself (1 episode, 2007) - Episode dated 4 October 2007 (2007) TV episode .... Himself "The Daily Show" .... Himself (1 episode, 2007)